Pathfinder Associates, LLC
Chicago, Illinois
December 2006 -
  • Diagram Use Case/User Activity
  • Create Personas to focus scope and user centric design at the presentation layer
  • Diagram Task Flows for primary and secondary personas and including alternative flows
  • Create Screen flows identifying primary and alternative paths and exceptions
Responsibilities include: creating user experience for web-based, hand-held and desktop software. Work directly with business stakeholders to understand requirements; integrate methodology with Agile development teams to incorporate user-centric design into epics and stories; coordinate with QA for writing test scripts.

G2 SwitchWorks Corp.
Chicago, Illinois
May 2005 -
November 2006
  • Lead designer for architecting user experience for web-based corporate travel booking tool.
  • Create and maintain pattern library for user interaction widgets.
  • Create and maintain style guide for consistent user experience within application.
  • Rescued product's help project and refocused to user-centric help system.
Responsibilities include: create the site architecture and user activity flow; write functional specifications including UI mockups and diagrams of user workflow; develop prototypes and demo sites to convey new features to management and to assist our sales force; create and update sitemaps; create UI standards and style guide for web-based products.

Digital River, Inc.
(purchased orbitcommerce.com) Chicago, Illinois
February 2000 -
May 2005
  • Developed site architecture, task flow and user experience for Enterprise Remote Control applications.
  • Developed UI standards and style guide for all new platform applications.
  • Designed and developed system for rebranding Digital River web applications for enterprise clients.
  • Work with both internal and external clients in understanding business requirements and gathering user profiles.
Responsibilities included: user-centric application design; developed site flow, categorized site information, and aesthetics, incorporating both the business and technical needs; diagrammed workflow and sitemaps, wrote functional requirements and conducted user testing.

SENIOR INTERFACE DESIGNER (orbitcommerce.com):

  • Designed and developed the UI and site flow for Orbitcommerce.com eSymphony applications
  • Designed the front-end including site flow, user interaction, creating graphics.
  • Worked with PR firm in developing Orbit branding standards for the web
For each enhancement release: designed the feature flow and UI concept, created comps or lo-fi prototypes for management review.

For each client release: worked with the Client Implementation designers in creating an instance that followed a client's brand identity and incorporated any custom work; provided supervision and instructions to designers on working with content and image rebranding.

Chicago, Illinois
June 1999 -
January 2000
  • Worked with Merchandising to incorporate spot promotions and promotional modules into the site.
  • Lead contact with Marketing and AOL for seasonal online campaigns.
  • Lead designer for redesign of shopping cart to improve flow and usability.

a design
Blacksburg, Virginia
August 1995 -
May 2005
As a member of the crablegs.com design cooperative, I designed and/or developed the following projects:


Designed New Site:
  • Created website for local martial arts school
  • worked with graphic designer to develop logo
Responsibilities included: worked with owner to design adn develop a site that was consistent with their new marketing direction.


Designed New Site:
  • Designed and developed template used by various EBMAS schools
Responsibilities included: creating branding; designing the look and feel; architecting the site flow; developing the pages; worked with client to create branding for U.S. websites.


Designed Prototype:
  • Created prototype for this company's web presence;
  • Worked with graphic designer to develop logo.
Responsibilities included: designed the image for this new company; after funding is received, will begin to design their web presence.


Designed Original Site and Site Redesign:
  • Worked on original design and debuted it at the White House Conference on Travel and Tourism in 1995;
  • Co-lead on the 1998 redesign which updated the UI and site flow to better present the information and expose new technology on the front-end.
Responsibilities included: led design effort for vision of redesign; storyboarding; overall graphical unity for the entire site; design of Events and Post Office areas; content gathering and usability. Client contact for the design side; mentored new designers, incorporating them into the team, explaining the design concept and project goals.


Developed New Site:
  • Worked with the Director of VTTI to design a web site that participants could use to learn about the Institute and to register for classes.
  • Included the print identity on the website to further emphasize the brand.
Responsibilities included: designed the UI; developed the site flow; wrote the HTML; worked with client to incorporate their branding on the website.


ACM SIGCHI ACM's Special Interest Group on Computer-Human Interaction

IAI Information Architects Institute


Blacksburg, Virginia Virginia Polytechnic Institute + State University
Master of Architecture

Riva San Vitale,
Center for European Studies and Architecture
Course of Study in European Architecture + Design

Richmond, Virginia Virginia Commonwealth University
Bachelor of Fine Arts
Minor: International Studies
Magna Cum Laude
Phi Kappa Phi

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