EXPERIENCE:
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Pathfinder Associates, LLC
Chicago, Illinois
December 2006 - present
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SENIOR CONSULTANT, USER EXPERIENCE:
- Diagram Use Case/User Activity
- Create Personas to focus scope and user centric design at the presentation layer
- Diagram Task Flows for primary and secondary personas and including alternative flows
- Create Screen flows identifying primary and alternative paths and exceptions
Responsibilities include: creating user experience for web-based, hand-held and desktop software. Work directly
with business stakeholders to understand requirements; integrate methodology with Agile development teams to
incorporate user-centric design into epics and stories; coordinate with QA for writing test scripts.
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G2 SwitchWorks Corp.
Chicago, Illinois
May 2005 - November 2006
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INFORMATION ARCHITECT:
- Lead designer for architecting user experience for web-based corporate travel booking tool.
- Create and maintain pattern library for user interaction widgets.
- Create and maintain style guide for consistent user experience within application.
- Rescued product's help project and refocused to user-centric help system.
Responsibilities include: create the site architecture and user activity flow; write functional
specifications including UI mockups and diagrams of user workflow; develop prototypes and demo sites to
convey new features to management and to assist our sales force; create and update sitemaps; create UI
standards and style guide for web-based products.
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Digital River, Inc.
(purchased orbitcommerce.com)
Chicago, Illinois
February 2000 - May 2005
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SENIOR UI ARCHITECT (Digital River):
- Developed site architecture, task flow and user experience for Enterprise Remote Control applications.
- Developed UI standards and style guide for all new platform applications.
- Designed and developed system for rebranding Digital River web applications for enterprise clients.
- Work with both internal and external clients in understanding business requirements and gathering user profiles.
Responsibilities included: user-centric application design; developed site flow, categorized site information,
and aesthetics, incorporating both the business and technical needs; diagrammed workflow and sitemaps,
wrote functional requirements and conducted user testing.
SENIOR INTERFACE DESIGNER (orbitcommerce.com):
- Designed and developed the UI and site flow for Orbitcommerce.com eSymphony applications
- Designed the front-end including site flow, user interaction, creating graphics.
- Worked with PR firm in developing Orbit branding standards for the web
For each enhancement release: designed the feature flow and UI concept, created comps or lo-fi prototypes for
management review.
For each client release: worked with the Client Implementation designers in creating an instance that
followed a client's brand identity and incorporated any custom work; provided supervision and instructions
to designers on working with content and image rebranding.
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art.com
Chicago, Illinois
June 1999 - January 2000
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SENIOR WEB DESIGNER
- Worked with Merchandising to incorporate spot promotions and promotional modules into the site.
- Lead contact with Marketing and AOL for seasonal online campaigns.
- Lead designer for redesign of shopping cart to improve flow and usability.
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crablegs.com, a design cooperative
Blacksburg, Virginia
August 1995 - May 2005
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DESIGNER/CO-FOUNDER
As a member of the crablegs.com design cooperative, I designed and/or developed the following projects:
CHICAGO SELF-DEFENSE
Designed New Site:
- Created website for local martial arts school
- worked with graphic designer to develop logo
Responsibilities included: worked with owner to design adn develop a site that was consistent with
their new marketing direction.
EBMAS CHICAGO
Designed New Site:
- Designed and developed template used by various EBMAS schools
Responsibilities included: creating branding; designing the look and feel; architecting the
site flow; developing the pages; worked with client to create branding for U.S. websites.
BLUE SPEED
Designed Prototype:
- Created prototype for this company's web presence;
- Worked with graphic designer to develop logo.
Responsibilities included: designed the image for this new company; after
funding is received, will begin to design their web presence.
VIRGINIA TOURISM CORPORATION
Designed Original Site and Site Redesign:
- Worked on original design and debuted it at the White House Conference on Travel and Tourism in 1995;
- Co-lead on the 1998 redesign which updated the UI and site flow to better present the information and
expose new technology on the front-end.
Responsibilities included: led design effort for vision of redesign; storyboarding; overall graphical unity for the entire
site; design of Events and Post Office areas; content gathering and usability. Client contact for the design side;
mentored new designers, incorporating them into the team, explaining the design concept and project goals.
VIRGINIA TRAVEL AND TOURISM INSTITUTE
Developed New Site:
- Worked with the Director of VTTI to design a web site that participants could use to learn about the
Institute and to register for classes.
- Included the print identity on the website to further emphasize the brand.
Responsibilities included: designed the UI; developed the site flow; wrote the HTML; worked with client to
incorporate their branding on the website.
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PROFESSIONAL MEMBERSHIPS:
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ACM SIGCHI
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ACM's Special Interest Group on Computer-Human Interaction
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IAI
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Information Architects Institute
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EDUCATION:
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Blacksburg, Virginia
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Virginia Polytechnic Institute + State University
Master of Architecture
thesis.pdf
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Riva San Vitale, Switzerland
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Center for European Studies and Architecture
Course of Study in European Architecture + Design
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Richmond, Virginia
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Virginia Commonwealth University
Bachelor of Fine Arts
Minor: International Studies
Magna Cum Laude
Phi Kappa Phi
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