The CSR Tool is an internal web-based application used by Digital River 's customer service representatives and the Traffic Tool is used by DR's Tech Ops technicians. Digital River had no branding standards beyond their logo. Even though this is an internal application, I wanted to create a connection with the Digital River look and feel. Therefore, when each application was designed, I used elements and colors from Digital River's then existing web site .For the CSR tool, I developed the overall creative design, site flow and html. The Traffic Tool was an existing application; I created and developed a user interface to allow for a more intuitive use of the program.