The redesign of this site involved separating the merchandise into three distinct selling areas: fine art & photography, prints & posters, and gifts; along with informational areas such as Learn About Art or My Gallery.

The Fine Art & Photography area highlighted artists and exhibits on its home page, linked to definitions of various types of fine art, and had a search for that area only. All of these were ways to entice the user to further explore the product.

The Editor's Choice area was created as a way for Merchandising to highlight specific pre-matted and framed pieces. The user could place the item directly in their cart or take it to the framing studio.

My responsibilities included designing the layout for both of these areas, worked with Merchandising to determine the highlighted artists and exhibits, and developed the front-end .asp pages.