Net Nanny sells software that control and monitors access to the Internet. Their primary buyers are parents of small children. When they asked for a redesign of their e-commerce site, they wanted a corporate look (version 2). I designed the site based on their business requirements, but then went ahead and designed a site that I thought would appeal more to the end user, i.e., parents (version 1). The client loved it and that's the design that went into production.