Blue Speed is a new line of sports apparel for the outdoor athlete. The visual concept for the company's branding and the website are fluid at this time, and the above images are prototypes of the home page and a product page. The company is making outdoor athletic apparel that is based on temperature.

Blue Speed has since morphed into Shwalla. The home page on the right is a concept for the new name and logo, but still keeping with the temperature inspired theme.